Toys and Little Gaby is a popular kids YouTube channel that mainly stars a young girl from the United Kingdom named Gabriella. She has an estimated net worth of $16 million. Her content is mainly her doing toy reviews, opening surprise eggs, balloons, bubbles and any other fun activity she can think of. Her brother Alex who has his own separate channel sometimes features in some of the her videos. New videos are posted two or three times a week.
How Much Money Does Toys And Little Gaby Earn On YouTube?
The channel has over 18 million subscribers as of 2020 growing at a tremendous rate and has accumulated over 8 billion views so far. It is able to get an average of 6 million views per day and this should be able to generate an estimated revenue of around $30,000 per day ($11 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.