Lucas Alan Cruikshank is an American actor and YouTube personality who runs his own self titled channel. He has an estimated net worth of $600,000. He created the character Fred Figglehorn which has been used on his channel. He was raised in Columbus Nebraska. He has 5 sisters and 2 brothers.
How Much Money Does Lucas Earn On YouTube?
The channel has over 3 million subscribers as of 2019 and has accumulated over 290 million views. It is able to get an average of 120,000 views per day. This should result in an estimated revenue of around $480 per day ($180,000 a year) from ads.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.