How Much Money Lele Pons Makes On YouTube – Net Worth

(Last Updated On: January 24, 2020)


Eleonara “Lele” Pons is a Venezuelan American internet personality who got famous through the video sharing service Vine. She got over 11.1 million followers making her the most followed female on it. She has an estimated net worth of $12 million. Her videos were mainly practical jokes on her friends, classmates and family. She now runs her own self title YouTube channel called Lele Pons. There she posts weekly comedic skits in collaboration with other people.

Lele was born in Caracas Venezuela and then moved to the United States at the age of 5. She has lived in Miami Florida till 2015 then moved to Los Angeles. She has earned a nomination in awards such as Viner of The Year and Choice Viner. She currently has over 40 million followers on Instagram, making her among the highest followed ex-Viner internet celebrities.

How Much Money Does Lele Pons Earn On YouTube?

The channel has over 17 million subscribers as of 2020 growing at the rate of 7,000 new subs a day and has accumulated over 4.5 billion views so far. It gets an average of 3 million views per day from different sources. This should generate an estimated revenue of around $15,000 per day ($5.5 million a year) from advertisements.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Lele Pons makes extra income through sponsorship deals on her videos and social media accounts. She has over 40 million followers on her Instagram accounts making her among the most followed YouTubers. She has promoted products like TapTapFish and others. She also has a book out called Surviving High School being sold on Amazon.

Lele decided to venture into music by releasing a number of songs which have been well received by her fans. In 2018, she signed a global recording contract with the Universal Music Group imprint 10.22 pm.