DrawingWiffWaffles is a popular YouTube channel created by a young lady from the United States whose real name is Rin Din. She has an estimated net worth of $700,000. Her content is mainly videos of her drawing different amazing sketches and reviewing various art supplies that she comes across. She started drawing when she was really young since art for her is an escape.
How Much Money Does DrawingWiffWaffles Earn On YouTube?
The channel has over 2.4 million subscribers as of 2020 and has accumulated over 300 million views so far. It is able to get an average of 300,000 views per day from different sources. This should generate an estimated revenue of around $1,500 per day ($550,000 a year0 from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Rin makes more income through selling merchandise and stickers through her website.